Approach

In terms of quality, NewGlue was a global market leader of online branding services. Unlike any competitor, including Canva, the brands we generated on our platform were only sold once. By using unsold vector icons, designed by professional designers, we created unique and fully “trademarkable” logos.

With detailed “design data” machine learning, we created top-quality brands in minutes with perfectly assembled color palettes, font selections and industry-matching brand imagery. Additionally, the system automatically generated a “Brand hub” for users with extensive brand assets and on-brand marketing materials, including stationery, social media posts and even a website.

which were used in our system to automatically design logos, and thousands of small businesses from across the world subscribed to our platform on a monthly basis.

• Built automated

• Designer Hub allowed designers

To begin, users built their own brand via a smooth and user-friendly design experience that would boost their creativity and sense of self completion. In the first step, users were asked a series of simple and fun questions about their company and brand. Based on that brief, the system presented a few suggested logo icons. Once the icons was chosen, the tool would automatically create several logos with different formats, and quality fonts and color variations.

To manage their brand, customers were given access to their personal Brand Hub on NewGlue - an advanced Digital Assets Management platform with structured brand assets - and automatically branded marketing templates for print and social media. The Hub also included a pre-made website, in which the customer could build upon in our simple web builder tool. Additionally, customers could order hundreds of auto-branded merchandise with immediate shipping.

With ‘deep pocket’ competitors like Canva, we had to rely on other strategies than just paid ads, retargeting and content marketing to find leads and drive conversions.

• For SEO, we took an e-commerce approach and targeted product specific search terms like “sun logos” or “C logos”, and created hundreds of landing pages for each individual keyword, attracting organic and high-intent traffic.