When your audience spend most of their time online, you need to find new ways to expose them to your product - even if you are a global fashion brand that usually uses tradional media. Ralph Lauren asked us to come up with a campaign for their female fragrance collection Big Pony. Ralph Lauren pointed out that they needed to educate people that there are four different scents in the collection. Since the target audience of teenage girls are fond of fun, online trivias and games, we came up with a questionnaire called The Life in Color Quiz. Answering a couple of visual, exciting questions in this personality test will tell the users what RL personality they are.