How should you market your brand? Is it worth paying big money for a TV commercial or should you focus on a social media strategy? Should you partner with brand ambassadeurs, or rely on customer satisfaction? Is it more important to focus on building brand awareness or creating loyalty programs for existing customers? Our experience varies from working with multi-national industries to small start-up brands. We have previously developed marketing strategies for Jaguar and Vodafone, and rethinked the entire customer cycle for Lexus and other major brands. We have helped build a Japanese toy brand and created suitable strategies for several start-up companies.