Lazoo, a childrens' brand based in Japan, was in need of a full visual makeover, and needed assistance in rethinking marketing strategy towards their target audience in the US. Skinny developed a visual system with a recognizable pattern and an multi-faced logo, always appearing different in fun, creative ways. Products (including clothes, books, toys and ipad-apps) were reskinned to fit their new branding. Skinny further pushed for developing the characters in the world of Lazoo, and by doing so build the brand more around them. Marketing strategy included many social campaigns based on Facebook and Twitter, but mostly around the audience itself - mommy bloggers.