An own-initative project, in which we found that travel guides were often not only impersonal, but not of quality. Tips are usually made from people who don't not know the city in question and therefor
travel tips tend to be out of date. We seeked to make a travel guide, where real New Yorkers would give their very own hot spots in the city - big or small, trendy or secret. To make it more personal, we wanted to approach Swedes who have emmigrated to US and NYC - making the travel guide more than just a utility, but also filled with fun, interesting stories.