Asics wanted a space online where they could demonstrate their latest shoe collections in an interesting way. As one part of creating a more progressive image and attitude of the brand, we developed the site "Stop At Never", where we let the users really interact with the products and learn the features through advanced 3D-graphics. To further push the interest and spread value, we made a well-produced short film for each shoe, showcasing the feature in a funny, witty way. The site performed very well, and gained online recognition through severeal rewards, for example Site of the Day on Awwwards.











{ Back }