Aldo Shoes wanted to follow up their print campaign by Terry Richardson with an engaging online extension. The idea and inspiration came from traditional level-based video games like Donkey Kong, and the objective was simply grabbing all the shoes before time runs out in Aldo Shoe Paradise. The site performed very well and widely buzzed about on Twitter and other social channels. It won Site of The Day on FWA.

 


 

PRODUCTION

 

PRESS




 

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