Aldo Shoes asked for a digital experience that would showcase their latest product line. Using the, at the time, current campaign "Get Lucky", shot by Terry Richardson, we created a fun, intercative casino-ish game. Users had to pick a lucky pair of shoes out of the collection and then hope that today was their lucky day. Not only did this make users want engage with the full collection, the games featured the shoes in many different creative ways, and gave the winners of all three games a 15% discount in-store, as well as a chance to win Aldo Shoes for Life. The site performed very well and eventually won FWA's Site of the Day.