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ABOUT US


ABOUT US

During our years at Skinny and A&W, we have done marketing strategies for small start-up companies - and for the company boards at Landrover and Jaguar. We re-imagined the global car brand's entire customer cycles and built a strategy for every step - instore, online, PR etc.

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ABOUT US


ABOUT US

During our years at Skinny and A&W, we have done marketing strategies for small start-up companies - and for the company boards at Landrover and Jaguar. We re-imagined the global car brand's entire customer cycles and built a strategy for every step - instore, online, PR etc.

 

WESTRELL is a small creative shop, led by Cristopher Westrell. With Bachelor Degrees in both Business Administration and Marketing from Lund University, and Graphic Design from Parsons School of Design in New York, Cristopher has a background and mind-set that differs from many people working in advertising today. He spent 6 years in New York, working as a Associate Creative Director at concept agency Skinny (later Vitro), where he managed global accounts for multi-national companies such as Ralph Lauren, Budweiser, Lexus, Asics, ALDO, Diageo and Vodafone. In 2012, Cristopher moved to Stockholm to help build a new advertising agency, Ahlstrand & Wållgren, along with its two founders. The small team quickly build an impressive client list with Elgiganten, Marbodal and Philips - for which they made the celebrated and awarded film Afterglow. In 2015, Cristopher left the company to start WESTRELL.

 
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Marketing Strategy


 

MARKETING

STRATEGIES

How should you market your brand? Is it worth paying big money for a TV commercial or should you focus on a social media strategy? Should you partner with brand ambassadeurs, or rely on customer satisfaction? Is it more important to focus on building brand awareness or creating loyalty programs for existing customers? Our experience varies from working with multi-national industries to small start-up brands. We have previously developed marketing strategies for Jaguar and Vodafone, and rethinked the entire customer cycle for Lexus and other major brands. We have helped build a Japanese toy brand and created suitable strategies for several start-up companies.

 

Marketing Strategy


 

MARKETING

STRATEGIES

How should you market your brand? Is it worth paying big money for a TV commercial or should you focus on a social media strategy? Should you partner with brand ambassadeurs, or rely on customer satisfaction? Is it more important to focus on building brand awareness or creating loyalty programs for existing customers? Our experience varies from working with multi-national industries to small start-up brands. We have previously developed marketing strategies for Jaguar and Vodafone, and rethinked the entire customer cycle for Lexus and other major brands. We have helped build a Japanese toy brand and created suitable strategies for several start-up companies.

 

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Advertising


GRAPHIC DESIGN

Design is very close to our hearts, and we put great passion and efforts into making top designs for all of our clients. We have designed several visual identites, internal and external company presentations, album covers, complex digital experiences and UI/UX flows for mobile applications and advanced online services.

Advertising


GRAPHIC DESIGN

Design is very close to our hearts, and we put great passion and efforts into making top designs for all of our clients. We have designed several visual identites, internal and external company presentations, album covers, complex digital experiences and UI/UX flows for mobile applications and advanced online services.

WES_presentation.jpg

Graphic Design


CREATIVE SOLUTIONS

We do not place ourselves within a specific niche. We do not say we are a digital agency, or a traditional advertising firm. We are a modern creative team that loves working with all kinds of media. We do digital and motion, and we also do more traditional work in print. Our production partners are of highest level and will help us create wonders for you.

Graphic Design


CREATIVE SOLUTIONS

We do not place ourselves within a specific niche. We do not say we are a digital agency, or a traditional advertising firm. We are a modern creative team that loves working with all kinds of media. We do digital and motion, and we also do more traditional work in print. Our production partners are of highest level and will help us create wonders for you.